The Beginner’s Guide to Picking Stocks

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Samita Nayak
Samita Nayak
Samita Nayak is a content writer working at Anteriad. She writes about business, technology, HR, marketing, cryptocurrency, and sales. When not writing, she can usually be found reading a book, watching movies, or spending far too much time with her Golden Retriever.

Picking stocks is risky. It requires serious analytical skills to figure out which stocks are worth buying.

If you buy shares in a company and the share price rises, you get rewarded. But if it goes down, you lose money. Furthermore, if the company goes into administration, your shares become useless. 

To ensure stock picking is less risky and brings more value, check out this blog post. The post will guide you through the best practices on how to pick stocks. But before we begin, you first need to mull over your investment goals.  

Your goal can be either to earn from your investments, grow your capital, or just preserve it. Knowing this is essential to making these stock-picking tips work. Now, let’s begin. 

Selecting Investment Strategies

Investment strategies are primarily of four types. Choosing a combination of these strategies can aid in diversifying your portfolio.

1. Growth Investing: 

You invest in companies that show significant growth or are already successful. 

2. Value Investing: 

In this case, you buy undervalued shares in the companies.

3. Pound-Cost Averaging: 

You invest in small amounts over time to balance market volatility.

4. Momentum Investing: 

You sell shares to companies that are down and buy those on the rise.

Exploring the Industry Sectors You Like

While picking a company, make sure that you’re familiar with the industry in which it operates. You can check out its website, social media account, or blog posts. You can also go through its annual reports to learn more about the revenue, profits, and risks. It could give you an idea of whether the company would be dependable in the future.

However, do know that companies won’t be giving you the full picture. On the contrary, accounting regulations showcase what usually goes into the account report. So, you can use it to find more information.

Staying on Top of the Trends

Before picking stocks, make it a habit to learn what’s going on in the economy. For example, the discovery of the Omicron variant induced fears over the economy, and stock markets saw some of the biggest falls in 2021. You can follow financial news or read finance magazines to learn how companies are performing. 

Finding Companies With a Competitive Edge

Look for the companies that seem to have a competitive advantage over their rivals. It’s impossible to predict the future but these companies usually have a loyal customer base in place. 

See if the company can continuously innovate, provide good customer services, inspire customer loyalty, or have a patent for their products. If it matches the criteria, you can pick the stocks. But while buying them, check whether the share price is fair or undervalued.


Picking stocks is indeed risky but it doesn’t have to be difficult. With this useful guide, you can gain some knowledge about picking stocks and use it to your advantage. 

If you’re still nervous about it, try using a virtual trading app first. When you’re ready to take the plunge, consider investing a small amount and then gradually increase. Try keeping your losses to a minimum and don’t let them turn into a disaster.

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